Hologic launches educational campaign for breast cancer awareness

Hologic has launched an educational campaign for Breast Cancer Awareness Month called #BustTheMyth.

The initiative addresses common misconceptions about the disease and about screening, including the following:

  • Myth: I don’t have a family history of breast cancer, so I don’t need to worry. Response: While genetics can be a factor, 85% of women diagnosed with breast cancer have no family history.
  • Myth: I can tell if my breasts are dense by feeling them. Response: Breast density cannot be felt. It is determined by a mammogram.

The campaign comes on the heels of the publication of new reporting standards from the U.S. Food and Drug Administration (FDA) that require mammography facilities to notify patients about their breast density, Hologic noted.

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